Selasa, 01 April 2025

๐Ÿงค why your EVP might be flopping

| Selasa, 01 April 2025
Subscribe here | Unsubscribe here | OG Tuesday Apr 1, 2025
A colorful graphic with a teal background featuring an illustrated hand making a Korean finger heart gesture, wearing rings and bracelets. A small red heart floats above the fingers. Next to the hand is an uplifting quote in bold white text: "I acknowledge the fear, but I choose to focus on the strength within me." Curved pastel lines flow across the background.

Today's Checklist: 
  • What Thania learned from launching her own newsletter
  • Set up a successful Employee Volunteer Program
  • Your style is actually a power move
๐Ÿค” Riddle me this: What has 13 hearts but no other organs? (Find the answer on the bottom).

๐Ÿ”” Upcoming Event: Navigate tough work convos with confidence—RSVP to our free conflict workshop on Wed Apr 2 @ 9AM PT/12PM ET.

QUICK LINKS


๐Ÿ‘ฉ‍๐Ÿ’ป Women in STEM are stepping up and breaking barriers in the business world.

๐ŸŒ• Mercury retrograde is back—channel the chaos and boost your career with these clever hacks.

๐Ÿฉธ Losing productivity because of period pain is a real thing!

๐Ÿง  LMS picks that actually get your team learning without the headache.

ENTREPRENEURSHIP

 
A colorful illustration of a person receiving news on a tablet. The screen shows an envelope with a yellow paper labeled "NEWS" inside. The person, drawn in a playful, geometric style, has one arm reaching out to hold the tablet. Around them are bright shapes, including gears, stars, and large illustrated envelopes in blue and yellow. The background is light blue.
 

I Launched My Own Newsletter. Here's How It Went/Is Going.


Two years ago, I left the comfort of my W-2 job and jumped headfirst into startup life. After five years as a founding employee, I took an exciting offer from a promising company—only to get laid off within a year. Then came another job, another layoff. It felt like a pattern I didn't sign up for.

That string of instability led me to do what so many women end up doing after corporate burnout—I started something of my own. First, it was my marketing company supporting female entrepreneurs and small businesses. Then I became a contributor here at The Assist. And most recently, I found myself deep in the world of Learning and Employment Records (LERs), a niche sector in HR that's working to connect employers and skilled workers through blockchain-backed credentials.

At a conference, I met Robert. He was brilliant, warm, and a total opposite to my Enneagram 8, execute-at-all-costs energy. We hit it off, and a few months later, launched Skills Scoop, a newsletter that breaks down LERs and workforce trends in language real people can understand. 

We're only a few issues in, but I've already learned so much. Here are some lessons I'll carry with me:

1. A Good Business Partner is Gold

Robert and I bring different strengths to the table—he's more tech-savvy and gentle, I'm more direct and operations-driven. Our values align, and when it came time to create our LLC and operating agreement, it was seamless. We built in exit clauses, ownership structure, and decision-making power to avoid future issues. It's like a prenup, but for business.

2. Your Past Prepares You

The places I've worked, the layoffs I've experienced, and even the random hobbies I've picked up—everything has contributed to this moment. I've learned how to launch websites quickly, write newsletters, build systems, and communicate clearly because of my background. Nothing has been wasted.

3. Know Your Lane

We split our responsibilities by what we're good at. I own content, operations, and strategy. Robert handles finances, and partnerships. The things we're both not great at? We tackle together until we can outsource. It's made the process smoother and more fun.

4. Relationships are Everything

Networking has helped us find contributors, partners, and future collaborators. A few intentional DMs turned into Zoom calls that turned into working relationships. People are more willing to support you when they feel personally connected to your story.

5. Structure Prevents Burnout

We mapped out our content calendar, revenue goals, and operations plan before we ever sent issue #1. We built a shared Notion dashboard to track tasks and hold each other accountable. That planning helped reduce chaos and overwhelm—especially helpful when you have ADHD like me.

6. Grit Pays Off

We didn't secure all the sponsors we hoped for pre-launch, but we moved forward anyway. We're growing slowly, intentionally, and rooted in the belief that if the content is strong, the right partners will come.

Building Skills Scoop has been energizing. It's reminded me that no experience is wasted, and no path is linear. If you're thinking about starting something new, the best thing you can do is begin—messy, scrappy, and all in.

circle image of Thania (TA Content Mgr) Thania (TA Content Mgr)

CUSTOMER SERVICE

 
Illustration showing two people interacting with a computer system. One person is wearing a headset and sitting in front of a computer, while the other is typing on a laptop. Arrows and email icons suggest communication. The image features the Freshworks logo in the corner.


Customer Service, Minus the Chaos 

 
You don't need 100 tabs open to manage customer service. Freshdesk Omni pulls everything—emails, chats, calls, and social messages—into one easy dashboard. It's simple. It's organized. And it's exactly what you need to stay ahead of the game.

Why Freshdesk Omni Rocks:
  • Omnichannel in One Place: Freshdesk Omni unites all your customer interactions—email, phone, chat, social media—into a single inbox.
  • Freddy, Your AI Buddy: Meet Freddy, your AI-powered sidekick, who handles FAQs and quick responses, so your team can focus on more complex issues. Freddy's smart enough to know when it's time to hand things off to a human, keeping your customers happy and your team productive.
  • Automate the Boring Stuff: Tired of repeating the same tasks? Freshdesk Omni lets you automate ticket routing, follow-ups, and more. This means fewer clicks and faster response times, leaving you with more time for the real work.
  • Real-Time Analytics That Actually Help: Freshdesk gives you real-time insights into team performance, customer satisfaction, and more. You can track what's working, adjust what's not, and keep your support team in top shape—all in a snap.
How to Get Started:
  1. Sign up for Freshworks and pick Freshdesk Omni.
  2. Connect your channels in just a few minutes.
  3. Let Freddy do the heavy lifting while your team focuses on high-value tasks.
You've got this!

BIGGEST CHALLENGE

 
Illustration of five smiling people standing in a row against a dark blue background. Each person has their arms raised above their head, forming a heart shape with their hands. They are dressed in casual clothes in warm colors like orange, pink, and yellow, and they all have cheerful expressions.
 

Volunteer Programs, But Make Them Work


TA reader Heather asked, "Have you ever done an article on Employee Volunteer Programs? My CEO asked me to create one, and I'm finding it a bit challenging."

Actually, we haven't recently…but we will now (we take your suggestions & feedback seriously!).

An Employee Volunteer Program (EVP) is a fantastic way to boost employee morale, keep your workforce engaged, promote your CSR commitment, and make a real difference in your community.

Here's a simple how-to guide for building an EVP your employees actually want to be part of.

๐Ÿ’˜ Find Causes That Matter to Your Team

People are more likely to participate if they actually care about the cause. Get input from employees to find causes they're passionate about. Whether it's environmental cleanup, mentoring kids, or helping at a food bank, be sure it resonates.

✅ Create a Game Plan

A good EVP isn't just about signing up for random volunteer days. Set up a calendar of monthly volunteer opportunities with clear goals and encourage employees to sign up for the events and activities that resonate with them the most.

๐Ÿค Match Volunteer Work with Employee Skills

Let your employees flex their professional skills. Your marketing team could help a nonprofit with social media, while your IT specialist could set up a website for a charity. Skills-based volunteering is a win-win for everyone.

⌚ Make It Easy to Participate

Not everyone has the same schedule. Consider offering flexible options like: ๐Ÿค“ Get Leadership on Board

If your senior leaders participate, employees are more likely to follow. When the higher-ups openly support the program, it sends the message that your company is serious about giving back.

๐Ÿ†˜ Give Employees the Resources They Need

Make sure they're equipped for success. Provide training, reimburse expenses if necessary, and give them the support they need to feel confident in their volunteer roles.

๐Ÿ† Recognize and Reward Participation

People like to be appreciated! Recognize employees who go above and beyond with shoutouts, awards, or small incentives. Even a sincere 'thank you' goes a long way.

๐Ÿ“ Track Progress and Adjust as Needed

Check in regularly to see how things are going. Get employee feedback, track participation rates, and measure the impact of your EVP. If something's not working, tweak it until it does.

REMOTE ACCESS

 
 
Illustration of a woman sitting comfortably in a cozy chair, wearing pajamas and glasses, and using a laptop. She has a relaxed posture with a plant in a pot beside her.  

Your Work Computer, Anywhere You Are

 
WFH dream...until that one file is stuck on your office desktop ๐Ÿ™ƒ.

GoToMyPC gives you secure, instant access to your office computer—from your couch, a cafรฉ, or 30,000 feet in the air.

No flash drives. No frantic Slacks. No "I'll send it when I'm back in."

Just your full setup, exactly how you left it.
  • ๐Ÿ’ป Access from any device (yes, even your phone)
  • ๐Ÿ” Military-grade security
  • ⚡️ Fast, smooth, reliable every time
It's like remote-control for your office life—minus the commute.

SUBSCRIBER SPOTLIGHT

 

Manifesting Success Starts In Your Closet


"Don't dress for the job you have; dress for the job you want. Dress for success!"

—Dwanna (Manager)

⭐️ Share your best career advice here so we can share it in a future newsletter.

STAFF PICKS


Stuff We're Loving This Week


๐Ÿ‘› Support women-owned brands all year long—your cart will thank you.

๐Ÿฆ“ These zebra blinds hit the sweet spot between light and privacy.

✈️ Pop this little travel drink mid-flight and feel the shift.

๐Ÿ” Your info's out there. This tool helps take it back.

JUST FOR FUN

 
A meme with a pink background showing a famous painting of the Mona Lisa, but her hair is wild and messy, sticking up in all directions. Above the image, text reads: "Start the new month off with confidence & positivity." Below that, it says: "Me:" followed by the chaotic Mona Lisa image, humorously implying the opposite of confidence and positivity.

JOB LEADS


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Your Next Gig = One Click Away

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SPILL THE TEA


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